Content strategy and calendar
Themes, formats and posting cadence planned per channel and approved before the period begins.
Social media marketing — Nepal
Social media marketing from Nepalplanned, produced, measured
Soft Himalaya plans content calendars, produces posts and video, and manages paid campaigns from Kathmandu for businesses in Nepal, the UK, Australia, the USA and Canada.
- Channels chosen from where your audience already is
- A content calendar agreed before the month starts
- Ad spend and results reported from your own accounts
Plan before publishing
The channel mix, approval cycle and campaign budget are agreed before the calendar starts.
- Fewer channels, done well
- We would rather run two channels properly than post thinly across six that nobody is watching.
- Planned in advance
- Content is agreed as a calendar before the period starts, so production is not reactive each day.
- Community is part of the job
- Replies, comments and messages are handled on an agreed schedule, not left to accumulate.
- Spend stays visible
- Ad accounts stay in your name, so budget, results and audience data remain yours to inspect.
What we do
Organic and paid, planned together
We scope the pieces you need rather than bundling everything. Some businesses need only content production; others need the calendar, the community handling and the ad accounts run end to end.
Post design
Feed posts, carousels and stories designed to your brand system and sized for each placement.
Short-form video
Reels, TikToks and shorts edited from supplied or produced footage, with captions and safe areas respected.
Copywriting
Captions, hooks and calls to action written per platform rather than the same text pasted everywhere.
Paid campaign management
Campaign structure, audiences, creative variations and budget pacing on Meta, TikTok and LinkedIn.
Community management
Comment and message handling within agreed hours, with escalation rules for complaints or press.
Profile and channel setup
Business accounts, profile assets, link structure, pixels and conversion events configured correctly.
Content production support
Shot lists and direction for photo or video days when the calendar needs original material.
Reporting
Reach, engagement, spend and the conversions you have defined, reported from your own accounts.
Why it matters
What social media can realistically do
We do not promise a viral post or a fixed return on ad spend — neither is within an agency's control. What is controllable is the plan, the quality of what gets published, how quickly people are replied to, and how honestly the results are read.
Reach is rented, not owned
Platform algorithms change and organic reach moves with them. Social works best feeding an audience you also reach by email or on your own site.
Consistency beats intensity
A modest cadence maintained for months outperforms a burst of daily posting that stops when the team gets busy.
Paid amplifies, it does not fix
Advertising puts budget behind a message. If the offer or the landing page is weak, spending more simply reaches more people with the same problem.
Numbers need context
Follower counts and view totals are easy to inflate. We report against the outcomes you care about — enquiries, sign-ups or orders.
How we work
A monthly cycle you can see into
Everything published is approved first, and every period ends with a review that decides what changes next. Nothing goes out that you have not seen.
- 01
Audience and channel review
We look at who you are trying to reach, which platforms they actually use, and what your existing accounts already tell us.
- 02
Plan and cadence
Themes, formats and a realistic posting rhythm are agreed, along with who supplies photography, products or subject expertise.
- 03
Production
Posts, captions and video are produced against the calendar and submitted for approval before anything is scheduled.
- 04
Publishing and community
Content is scheduled, and comments and messages are handled within the response window agreed in the scope.
- 05
Paid campaigns
Where advertising is in scope, campaigns are built in your ad account with creative variations and a documented budget plan.
- 06
Review and adjust
Results are reviewed on an agreed cycle and the next period's plan changes accordingly — including dropping formats that are not working.
Channel planning
Decide the plan before the posts
Rather than showing screenshots of engagement we cannot let you verify, these are the four questions we settle with you before any content is produced.
Audience and platform fit
Which platforms your buyers actually use, and what they expect to see there — the answer differs for B2B and retail.
Content pillars
A small set of recurring themes so the calendar has a shape and posts are not invented week to week.
Format and cadence
How much video, static and written content you can sustain given the team and material available.
Response and escalation
Who answers questions, within what hours, and what happens when a comment needs a considered reply.
Tools
What we work in
Accounts are created under your business wherever the platform allows, with us added as a partner.
Meta Business Suite
Facebook and Instagram publishing and ads
TikTok Ads Manager
Short-form campaigns and creative testing
LinkedIn Campaign Manager
B2B audiences and lead forms
Google Analytics 4
Traffic and the conversions you define
Figma and Adobe CC
Post design, video edit and templates
Scheduling tools
Calendar approval and queued publishing
Reporting
Results you can open yourself
Ad accounts, business managers and analytics properties stay in your name. Every figure we report is one you can verify in the platform without asking us for a screenshot.
Reach and engagement
Impressions, reach and interactions per channel, shown against the previous period rather than as a standalone total.
Spend and cost
What was spent, on which campaigns, and the resulting cost per click or per result from your own ad account.
Defined conversions
The outcomes you nominated — enquiries, sign-ups, orders — as recorded in your analytics, not estimated by us.
What we changed
The posts, creative and audience changes made in the period, and what we intend to test next.
Project estimates
Scope first, then price
Cost depends on the number of channels, how much content is produced, whether video is involved and whether advertising is managed. Ad budget is paid to the platforms directly and is separate from our fee.
Content production only
You run the accounts; we design the posts, write the captions and hand over the scheduled calendar.
- Agreed monthly asset count
- Calendar and approval cycle
- Design and copy per platform
- Source files handed over
Managed channels
We plan, produce, publish and handle comments and messages across the channels in scope.
- Channel and cadence plan
- Publishing and scheduling
- Community response window
- Monthly reporting
Organic plus paid
Managed channels with advertising run in your own ad accounts alongside the content calendar.
- Campaign structure and audiences
- Creative variations and testing
- Budget pacing and controls
- Spend and conversion reporting
Questions
Frequently asked questions
Common questions about channels, ad budgets, account ownership and how social media work is quoted.
Cost depends on how many channels are managed, how much content is produced each month, whether video is involved and whether advertising is managed as well. Advertising budget is paid to the platforms directly and is separate from our fee. We scope the work first, then quote it.
Working together
A clear social media relationship
We do not publish anonymous client quotes, star ratings or engagement screenshots that cannot be verified. These are the standards we hold ourselves to instead.
You own the accounts
Pages, business managers, ad accounts and pixels are set up in your name, and access remains yours if we stop working together.
Approval before publishing
The calendar and the creative are approved by you before anything is scheduled or any budget is spent.
Honest reporting
Formats that underperform are named as such. We report the outcomes you defined, not follower counts chosen to look good.
No bought engagement
We do not buy followers, likes or comments. Growth we cannot explain is not growth worth reporting.
Start a project
Tell us about yourchannels and audience
Send your existing channels, who you are trying to reach and whether advertising budget is involved. We will reply with questions, a suggested scope and an estimate.