Search engine optimisation
Technical fixes, content structure and internal linking aimed at the queries that bring qualified traffic.
Digital marketing — Nepal
Digital marketing from Nepalfor global businesses.
Soft Himalaya plans and runs search, paid media, social and content programmes from Kathmandu. We work to the numbers your business actually cares about, and we report what the platforms report.
- Search and paid
- Organic and advertising planned together
- Reported honestly
- Platform data, shared as it arrives
- Owned accounts
- Your ad and analytics accounts stay yours
- Global delivery
- Nepal, UK, Australia, USA and Canada
- You own the accounts
- You own the accounts
- Spend is visible
- Spend is visible
- Targets agreed first
- Targets agreed first
- Platform data, unedited
- Platform data, unedited
What we do
Channels we run.
Most engagements combine two or three of these. We will say so if a channel is unlikely to pay for itself in your market.
Local SEO
Google Business Profile, citations and location pages, for businesses that serve a specific area.
Google Ads
Search, Shopping, Performance Max and remarketing, structured so spend is attributable.
Meta ads
Facebook and Instagram campaigns with audience definitions and creative built for the platform.
Social media
A content calendar and native formats, run consistently rather than in bursts.
Content marketing
Research-led articles and resources written to answer real questions in your field.
YouTube
Video metadata, scripting support and channel structure for search-driven discovery.
Conversion optimisation
Landing page structure, copy and measurement so existing traffic converts more often.
Marketing automation
Lead routing and lifecycle workflows, so follow-up does not depend on someone remembering.
Email marketing
Lifecycle sequences and campaigns that respect the list and report real engagement.
How we differ
Where agencies usually lose you.
These are the differences that tend to matter six months into an engagement, once the launch excitement has passed.
- What gets reported
- Common: Impressions, likes and follower counts
- Ours: Enquiries, qualified leads and cost per acquisition
- How decisions are made
- Common: Last year's playbook applied to this year's market
- Ours: Competitor and query research refreshed each quarter
- SEO method
- Common: Keyword density and bought directory links
- Ours: Topic coverage, technical health and earned mentions
- Reporting rhythm
- Common: A monthly summary with no path back to the data
- Ours: Dashboards you can open yourself, plus a written read-out
- Creative
- Common: Stock imagery dropped into a template
- Ours: Assets made for your offer, tested against alternatives
- Account ownership
- Common: Agency-held accounts you lose when you leave
- Ours: Accounts in your name from day one
Organic search
SEO is maintenance, not a launch.
Rankings move because competitors publish, algorithms change and sites drift. We treat search as ongoing work with a documented backlog, not a one-off project that finishes.
Technical health
Rendering, crawlability, sitemaps and robots rules checked so search engines can reach and understand the pages you care about.
On-page structure
Heading hierarchy, metadata, internal links and image alt text mapped to the topics each page is meant to cover.
Structured data
JSON-LD for the entities that apply to your business, validated rather than assumed.
What we check monthly
Search results vary by location, device and personalisation, so we report trends from your own Search Console and analytics rather than rank-tracker screenshots.
Indexing
Which pages are actually in the index
Core Web Vitals
Field data where it is available
Query coverage
What you rank for versus what you want
Internal links
Whether authority reaches key pages
Paid media
Where the budget goes.
Media spend is billed by the platform to your account. Our fee is separate and stated up front, so you can always see what bought what.
Google Search and Shopping
For demand that already exists — people searching for what you sell.
- Query and negative keyword management
- Performance Max structure
- Shopping feed hygiene
- Remarketing audiences
Meta — Facebook and Instagram
For demand you need to create, using audiences built from your own data.
- Lookalike and customer-list audiences
- Video and carousel creative
- Creative testing cycles
- Conversions API setup
TikTok
Worth testing where your audience is genuinely there — we will say if it is not.
- Native short-form creative
- Split testing on hooks
- Creator-style formats
- Pixel and event setup
Process
Six steps, repeated.
This is a loop rather than a line. Most of the value comes from the tuning step, which is why we scope for it rather than treating it as an extra.
- 01
Discovery
We learn the products, margins, sales cycle and what a genuinely good lead looks like for you — before proposing any channel.
- 02
Audit
Existing analytics, ad accounts and site health are reviewed so we know what is already working and what is quietly wasting budget.
- 03
Plan
Channel mix, keyword and audience maps, creative direction and budget allocation, written down with the metrics we will review.
- 04
Build
Campaigns, tracking, landing pages and automation are set up in your accounts, with conversion events defined and verified.
- 05
Tune
Bids, queries, creative and copy are reviewed on a regular cycle. Early weeks need more attention than later ones.
- 06
Scale or stop
Once cost per acquisition is stable and acceptable, we scale. If a channel cannot get there, we say so and move the budget.
Working together
A clear delivery relationship.
We do not publish anonymous quotes or invented percentage gains. These are the standards we hold ourselves to on every engagement instead.
Agreed targets
We define what the campaign is trying to achieve, and what result would mean it is not working, before spending anything.
Access you keep
Ad accounts, analytics properties and pixels are created in your name. If we stop working together, nothing leaves with us.
Separated costs
Media spend and our fee are reported as separate lines. You always know how much reached the platform.
Honest reporting
We report the numbers the platforms report, including the months that fall short, and explain what we are changing.
Questions
Digital marketing FAQs.
Start here
Tell us what you need to grow.
Send the details below to open a pre-filled email. You can also reach us directly at info@softhimalaya.com.
- A review of what your current channels are returning
- An honest view on which channels suit your margins
- A written next step if the work is a fit