Technical SEO audit
Crawl, index coverage, redirects, canonicals, page speed and rendering reviewed against your live site.
Search engine optimisation — Nepal
Technical SEO from Nepalfor global businesses
Soft Himalaya runs technical audits, on-page work, content planning and measurement from Kathmandu for businesses in Nepal, the UK, Australia, the USA and Canada. No agency can guarantee a ranking — we can show what changed and what it did.
- Crawling, indexing and site structure checked first
- Keywords mapped to pages before anything is written
- Reported from your own Search Console and Analytics
Technical audit checklistStage one
- Indexability and robots rulesChecked
- Titles, meta and heading structureChecked
- Canonical URLs and duplicationChecked
- XML sitemaps and internal linksChecked
- Structured data validityChecked
- Core Web Vitals field dataChecked
Findings are reported against your live site with the evidence attached — not as a generic score.
- Foundations first
- A page has to be crawlable, indexable and fast enough before content or links are worth investing in.
- Intent-led keywords
- Terms are chosen by what the searcher is trying to do, then mapped to a single page that answers it.
- Content that answers
- Pages are written to satisfy the query fully rather than to hit a keyword density target.
- Measured in your accounts
- Impressions, clicks, position and conversions are read from your own Search Console and GA4 properties.
What we do
SEO work, prioritised by impact
Not every site needs every area. After the audit we agree what to fix first, based on what is currently blocking pages from being found rather than a fixed monthly checklist.
On-page optimisation
Titles, meta descriptions, heading structure, internal links and structured data implemented page by page.
Keyword research and mapping
Terms grouped by intent and assigned to one page each, so pages compete with rivals rather than each other.
Content strategy and briefs
A prioritised content plan with briefs covering the questions each page must answer and how it links.
Local SEO
Google Business Profile, location pages, categories and citation consistency for businesses serving an area.
E-commerce SEO
Category and product templates, faceted navigation rules, pagination and product structured data.
International SEO
Hreflang, market targeting and URL structure for sites serving more than one country or language.
Link acquisition
Earned coverage, digital PR and genuine partnerships. We do not buy links or use private blog networks.
Migration SEO
Redirect mapping, pre-launch checks and post-launch monitoring when a site is redesigned or replatformed.
Why it matters
What SEO can and cannot promise
We would rather set expectations correctly at the start than quote a traffic multiple we have no way of controlling. Search results depend on your competition, your site's history and how well the page answers the query.
Search traffic is intent traffic
Someone searching for what you sell has already decided they want it. That is a different starting point from an interruption ad.
The work accumulates
Fixed technical issues and published pages keep working after the invoice. Paid traffic stops the day the budget does.
It takes time, honestly
Meaningful movement usually takes months, not weeks, and depends on competition, site history and how much content already exists.
Nobody can guarantee rank one
Ranking is decided by Google, not by an agency. What we control is the technical state of the site, the quality of the pages and the measurement.
How we work
Fix, publish, measure, repeat
SEO is a cycle rather than a one-off project. Each period starts from the last period's data, and the work list is re-prioritised rather than repeated.
- 01
Audit and baseline
We crawl the site, review index coverage and record the current position of the pages and terms that matter, so later change is measurable.
- 02
Keyword and page mapping
Search terms are grouped by intent and assigned to one page each, exposing gaps, overlaps and pages competing with themselves.
- 03
Technical fixes
Blocking issues are addressed first: indexability, redirects, canonicals, structured data, rendering and page speed problems.
- 04
On-page and content
Existing pages are improved and new ones written to briefs, with internal links added so the important pages are reachable.
- 05
Authority and coverage
Earned links and mentions are pursued through genuine outreach and content worth citing — no bought links or link networks.
- 06
Measure and adjust
Search Console and GA4 data is reviewed on an agreed cycle, and the next period's priorities are set from what actually moved.
Reporting
Numbers from your accounts, not ours
We do not publish other clients' traffic graphs as proof — they are unverifiable and rarely comparable to your situation. Instead, reporting runs on data you can open yourself.
Search Console data
Impressions, clicks, average position and index coverage, pulled from your own property rather than a third-party estimate.
Tracked terms
Movement on the specific pages and queries we agreed to work on, including the ones that did not move.
Analytics outcomes
Organic sessions and the conversions you have defined in GA4 — enquiries, sign-ups or orders, not vanity totals.
Work completed
What was changed in the period, what it was meant to affect, and what is queued next with the reasoning.
Search Console, Analytics and Google Business Profile remain in your ownership throughout. If we stop working together, the access, the data and the documentation stay with you.
Tools
What we measure with
Accounts are set up in your name where possible, so the history belongs to you and not to us.
Google Search Console
Impressions, queries, index coverage and issues
Google Analytics 4
Organic sessions and the conversions you define
Screaming Frog
Site crawls, redirects and on-page auditing
Ahrefs or Semrush
Keyword research, competitor and link analysis
PageSpeed Insights
Core Web Vitals field and lab measurement
Looker Studio
Reports built on your own connected data
Project estimates
Scope first, then price
SEO cost depends on the size of the site, its current technical state, how competitive the terms are and how much content is produced each month. We quote after the audit, not before it.
One-off technical audit
A single review of what is holding the site back, delivered as a prioritised list your developers can act on.
- Full crawl and index review
- Prioritised issue list
- Keyword and page mapping
- Walkthrough of findings
Ongoing SEO retainer
Continuous work across technical fixes, content and measurement on an agreed monthly cycle.
- Agreed monthly work plan
- On-page and content delivery
- Search Console and GA4 reporting
- Regular review calls
E-commerce or multi-site
Larger catalogues, multiple domains, several languages or a migration that needs careful handling.
- Template-level optimisation
- Faceted and pagination rules
- Hreflang or migration planning
- Post-launch monitoring
Questions
Frequently asked questions
Common questions about timelines, reporting, account ownership and how SEO work is quoted.
It depends on the site's current technical state, its history, how much relevant content already exists and how competitive the terms are. Movement is usually measured over months rather than weeks. We record a baseline at the start so change can be judged against it rather than guessed at.
Working together
A clear SEO relationship
We do not publish anonymous client quotes, star ratings or screenshots of traffic that cannot be verified. These are the standards we hold ourselves to instead.
No ranking guarantees
We commit to the work, the reporting and the reasoning behind each decision — not to a position we do not control.
You own the accounts
Search Console, Analytics and Business Profile are set up in your name, and access stays with you if we part ways.
Reported honestly
Terms that dropped are shown alongside those that improved, with what we think caused the movement.
No risky shortcuts
We do not buy links, spin content or use private blog networks. Recovering from a penalty costs more than earning the position.
Start a project
Tell us aboutyour site and market
Send your website address, the terms or markets you want to be found for, and whether you already have Search Console and Analytics in place. We will reply with questions and a suggested scope.