Soft Himalaya

Google Ads & PPC — Nepal

Google Ads managementfrom Kathmandu.

Paid search reaches people who are already looking for what you sell. We structure, track and tune campaigns so you can see what each rupee bought — and we will tell you when the numbers do not justify continuing.

Team reviewing campaign and account work in an office
Campaign planning and account review.
Your account
Created and kept in your own name
Spend separated
Media budget and our fee reported apart
Tracked properly
Conversions verified before scaling spend
Global delivery
Nepal, UK, Australia, USA and Canada
Tracking before spend
Tracking before spend
Accounts in your name
Accounts in your name
Fee stated separately
Fee stated separately
Honest stop advice
Honest stop advice

Campaign types

What we run.

Not every account needs every format. We start with the campaign types that suit your margins and expand only when the data supports it.

Search campaigns

Text ads against the queries that indicate buying intent, with negative keywords maintained so budget is not wasted.

Display and banners

Placement across the Display Network, useful for staying visible after someone has already shown interest.

YouTube video

In-stream and skippable formats where video is the right medium for the offer.

Shopping and Merchant Center

Product feeds kept clean so pricing, availability and images appear correctly against product searches.

Remarketing

Audiences built from site behaviour, so previous visitors and cart abandoners see relevant follow-up.

Conversion tracking and GA4

Google Tag Manager containers, GA4 events and ecommerce tracking implemented and verified — not assumed.

Landing pages

Advice, and where needed the build, for the page the ad points at. Campaign quality depends on it.

Smart bidding

Target CPA and target ROAS strategies configured once there is enough conversion data to support them.

Competitor research

Auction insights and competitor ad copy reviewed to find gaps worth bidding on.

Process

Eight steps, tracking first.

The order matters. Most underperforming accounts we inherit were launched before conversion tracking was working.

  1. 01

    Tracking audit

    We check GA4 events, tag placement and conversion paths first. Campaigns built on broken tracking optimise toward the wrong thing.

  2. 02

    Competitor research

    Auction insights, competitor keywords and ad copy reviewed to find where demand is under-served.

  3. 03

    Account structure

    Tight keyword groupings so ad copy matches the query. Structure is what keeps quality scores up and costs down.

  4. 04

    Ad copy and creative

    Headlines, descriptions and assets written against the offer, with enough variants to test meaningfully.

  5. 05

    Tags and events

    Tag Manager containers and conversion events configured for calls, form fills and checkouts, then verified live.

  6. 06

    Controlled launch

    Campaigns go live on limited budget while we confirm tracking fires correctly and traffic matches intent.

  7. 07

    Ongoing optimisation

    Negative keywords, bid adjustments and copy tests on a regular cycle. This is where most of the improvement comes from.

  8. 08

    Scale or reallocate

    Budget shifts toward what is converting. If target cost per acquisition is unreachable, we say so rather than spending on.

Tooling

What we work in.

All of these are set up inside your own accounts, so the data and the history stay with you.

Google Ads
Auction and campaign management
Google Analytics 4
Attribution and behaviour
Google Tag Manager
Event and pixel deployment
Microsoft Clarity / Hotjar
Session replay and heatmaps
Google Merchant Center
Product feed management
Looker Studio
Reporting you can open yourself

Measurement

Reported, not projected.

We do not forecast a return before running the account. Results depend on your margins, competition and offer. What we commit to is measuring honestly and showing you where the money went.

  • One definition of a conversion

    We agree what counts as a lead before launch, so reporting is not quietly redefined when results are thin.

  • Search terms, not just keywords

    The queries that actually triggered your ads are reviewed regularly, and the irrelevant ones excluded.

  • Enough data before judging

    Smart bidding and A/B tests need volume. We wait for it rather than reacting to a bad Tuesday.

In every report

Figures come from your Google Ads and GA4 accounts, which you can open yourself at any time to check them against what we have written.

Spend

What reached the platform, separate from our fee

Cost per lead

Against the target agreed at the start

Conversion rate

By campaign, so weak spots are visible

Wasted spend

Queries excluded and what they had cost

Pricing

Scope before management fees.

Management fees depend on campaign types, markets, reporting and the existing account condition. Google bills advertising spend directly to you; we provide a written estimate for the agreed scope.

Campaign launch

For a first campaign, to find out whether paid search works for your offer.

  • Google Search text ads
  • GA4 conversion setup
  • Competitor keyword mapping
  • Weekly written report
  • Email support

Ongoing management

Common scope

For accounts running several campaign types that need active weekly management.

  • Search and Display networks
  • YouTube video campaigns
  • Tag Manager pixel setup
  • Remarketing audiences
  • Competitor auction audits
  • Call conversion tracking
  • Priority support channel

Complex accounts

For large catalogues, multi-market targeting or accounts feeding a CRM.

  • All networks including Performance Max
  • Merchant Center feed management
  • Continuous copy and landing tests
  • CRM and webhook integration
  • Attribution modelling
  • Named account contact

Working together

A clear delivery relationship.

We do not publish anonymous quotes or invented return figures. These are the standards we hold ourselves to on every account instead.

Accounts in your name

The Google Ads account, GA4 property and tag container are created under your ownership. Leaving takes nothing away from you.

Spend you can verify

Media budget is billed by Google to your payment method. Our fee is invoiced separately, so the two are never blended.

Targets set up front

We agree an acceptable cost per lead before launch, and report against it honestly — including the months it is missed.

An exit that works

If you move to another agency or in-house, the account, history and audiences remain intact and documented.

Questions

Google Ads and PPC FAQs.

Start here

Tell us what you want to advertise.

Send the details below to open a pre-filled email. You can also reach us directly at info@softhimalaya.com.

  • A look at your current account and tracking setup
  • An honest view on whether paid search suits your margins
  • A written next step if the work is a fit
Email us directly