SEO articles
Long-form pieces built around a topic rather than a keyword, structured so search engines and readers both follow them.
Content marketing — Nepal
Content marketingwritten to be read.
Articles, site copy and editorial programmes researched around what your customers actually search for. Content earns attention slowly — we plan for that rather than promising traffic next month.
- Researched
- Written from sources, not from a prompt alone
- Search-aware
- Structured for the questions people ask
- Edited by people
- Every piece reviewed before it publishes
- Global delivery
- Nepal, UK, Australia, USA and Canada
- Research first
- Research first
- Edited by a person
- Edited by a person
- You own the work
- You own the work
- Honest timelines
- Honest timelines
What we write
Formats we work in.
Most programmes start with an audit and a small number of formats, then widen once we know what earns attention in your field.
Website copy
Service and about pages rewritten to say plainly what you do, who it is for and what happens next.
Landing page copy
Copy for a specific campaign and audience, written to be tested rather than admired.
Content strategy
A documented plan: topics, formats, cadence and owners, so publishing does not stall after month two.
Brand storytelling
The longer narrative pieces — origin, positioning, case write-ups — that shorter content links back to.
Product content
Descriptions, comparisons and documentation that help someone decide without contacting sales.
Email content
Newsletters and lifecycle sequences written to be opened by people who chose to subscribe.
Funnel mapping
Matching content to the stage a reader is at, so awareness pieces are not asked to close sales.
Content audits
Reviewing what you already have — updating, consolidating or retiring it before commissioning anything new.
Process
Eight steps, then repeat.
The last step matters most. Programmes fail when every month adds new posts and nobody maintains the ones already published.
- 01
Business and audience research
We learn the offer, the buying cycle and the objections your sales conversations keep running into. Those objections usually become the best articles.
- 02
Keyword and gap analysis
What you rank for, what competitors cover and what nobody has answered well. The gaps are where new content has a chance.
- 03
Strategy and calendar
Topics, formats, cadence and owners written down, so publishing survives a busy quarter.
- 04
Writing
Drafts written from research and your input, then edited by a second person for accuracy and tone before you see them.
- 05
On-page optimisation
Headings, internal links, metadata and structured data applied so the piece is findable as well as readable.
- 06
Publishing and distribution
Scheduled, published and shared through the channels where your audience already is — a post nobody sees is not finished work.
- 07
Performance tracking
Impressions, positions and engagement tracked in Search Console and analytics, reviewed against the plan.
- 08
Update and consolidate
Older pieces refreshed, merged or retired. Maintaining what exists usually beats publishing more.
Tooling
What we work in.
Tools inform the research and the checking. They do not write the piece — a person does, and a second person edits it.
- Ahrefs / Semrush
- Keyword and competitor research
- Surfer SEO / Clearscope
- Topic coverage checks
- Google Search Console
- Impressions, positions and indexing
- Google Analytics 4
- Engagement and conversion paths
- Grammarly / Hemingway
- Readability and consistency
- Notion
- Editorial calendar and review workflow
Expectations
Content is slow, and that is fine.
Anyone promising rankings by a fixed date is guessing. What we can commit to is a documented plan, consistent publishing and reporting that shows honestly where each piece stands.
Content compounds
A new article rarely ranks immediately. Most pieces take weeks to months to settle, and the programme is judged on the trend, not one post.
Volume is not the goal
Publishing more, faster, is the easiest way to build an archive nobody reads. We would rather write fewer pieces and maintain them.
Not every topic is winnable
Some queries are dominated by publishers you cannot outrank yet. We will say so and spend the effort where it can land.
What we report
Taken from your own Search Console and analytics, per piece, so you can see which topics earned attention and which did not.
Impressions
Whether search is showing the piece at all
Average position
Where it sits, and which way it is moving
Engaged sessions
Whether readers stay once they arrive
Assisted conversions
Content's part in enquiries that convert
Pricing
Scope before fees.
Cost depends on formats, research depth, publishing cadence, subject-matter input and maintenance work. We agree the editorial calendar and provide a written estimate before production begins.
Focused programme
For a first programme, to establish a publishing rhythm and see what earns traction.
- Keyword and topic research
- 4 researched articles monthly
- On-page SEO applied
- Monthly performance summary
- Email support
Ongoing editorial work
Common scopeFor teams publishing consistently who also need existing content maintained.
- Documented content strategy
- 8 pieces monthly across formats
- Quarterly content audit
- Internal linking programme
- Email and landing page copy
- Search Console reporting
- Priority support channel
Multi-market content
For multi-product or multi-market programmes with a full editorial calendar.
- Full editorial calendar ownership
- Multi-author commissioning
- Funnel-mapped content sets
- Ongoing consolidation and updates
- Custom reporting dashboard
- Named editorial contact
Working together
A clear delivery relationship.
We do not publish anonymous quotes or invented traffic figures. These are the standards we hold ourselves to on every programme instead.
A calendar you can see
Topics, formats and dates agreed ahead of the month, so nothing arrives as a surprise and nothing quietly slips.
Your voice, not ours
We work from a documented tone guide and your subject-matter input. Drafts come back to you before anything publishes.
Full ownership
Everything we write is yours outright, including research notes and briefs, whether or not we keep working together.
Honest reporting
We report what Search Console and analytics show per piece, including the articles that did not land and why we think so.
Questions
Content marketing FAQs.
Start here
Tell us what you need written.
Send the details below to open a pre-filled email. You can also reach us directly at info@softhimalaya.com.
- A look at what you already publish and how it performs
- An honest view on which topics are winnable
- A written next step if the work is a fit