Logo and mark design
Primary logo, wordmark, monogram and the reversed and single-colour versions each brand needs in practice.
Branding and identity — Nepal
Brand identity design from Nepalfor growing businesses
Soft Himalaya designs logos, colour and type systems, and written brand guidelines from Kathmandu for businesses in Nepal, the UK, Australia, the USA and Canada.
- Logo and mark variations built for real placements
- Colour, type and layout rules written down
- Source files and guidelines handed to your team
Identity system — example boardv1.0
Mark and lockup
SHSHSH
Primary, reversed and monochrome versions for light, dark and single-colour use.
Type scale
Heading
Subheading
Body copy sets the reading rhythm across print and screen.
Colour tokens
- Base#112425
- Surface#183335
- Deep#244D4F
- Accent#C0FFB3
- Soft#E0FFDA
- Positioning first
- We agree who the brand speaks to and what it should signal before any mark is drawn.
- Marks that hold up
- Logos are tested small, reversed and in one colour, not only as a large hero image.
- A system, not a file
- Colour, type, spacing and imagery rules are defined so future work stays consistent.
- Written guidelines
- Usage rules are documented so your team and other suppliers can apply the brand correctly.
What we design
Identity work, scoped to what you use
Not every business needs every deliverable. We agree which of these apply to your rollout and build only those, so the work matches how the brand is actually published.
Colour systems
Core and supporting colours defined with hex, RGB, CMYK and contrast notes for screen and print.
Typography systems
Typeface selection, licensing considerations and a heading, body and caption scale you can reuse.
Brand guidelines
A written document covering correct use, spacing, misuse, imagery direction and tone of voice notes.
Stationery and print
Business cards, letterheads, envelopes and forms prepared as print-ready artwork with bleed and marks.
Digital and social templates
Profile assets, post and story layouts, email signatures and web headers built on the same system.
Packaging and labels
Label and packaging layouts prepared against the printer's specification and material constraints.
Document templates
Slide decks, proposals and reports set up so your team can produce on-brand material without a designer.
Rebrand and brand audit
A review of existing assets, where they break down, and a staged plan for replacing them.
Why it matters
A brand is a system, not a single logo
We do not claim a percentage lift from a rebrand — results depend on your market, product and marketing. What a considered identity does reliably is make a business consistent, easier to produce material for, and easier to recognise across the places it appears.
Recognition comes from repetition
The same marks, colours and type used consistently are what make a business recognisable — not one striking logo used inconsistently.
Fewer decisions later
When colour, spacing and type rules exist, every future poster, page or deck starts from a settled answer instead of a fresh debate.
Cheaper production
Defined templates and artwork specifications reduce rework with printers, agencies and internal staff producing day-to-day material.
It works beyond the screen
Signage, packaging, uniforms and print each have constraints. A system that accounts for them avoids redrawing assets per medium.
How we work
Six stages, each with something to review
Timings depend on scope, feedback speed and how many stakeholders review each stage. We set the schedule after discovery rather than promising a fixed turnaround up front.
- 01
Brief and discovery
We agree what the brand is for, who it addresses, where it will appear and which deliverables are in scope.
- 02
Review of what exists
Current assets, competitor context and practical constraints — print, signage, existing software — are reviewed and noted.
- 03
Direction concepts
A small number of distinct directions are presented in context, not as a large pile of near-identical options.
- 04
Refinement
One direction is chosen and developed: mark construction, colour, type pairing and the first real applications.
- 05
System build
Variations, templates, artwork files and the written guideline document are produced against the agreed scope.
- 06
Handover and rollout
Source and export files, fonts and licensing notes, and usage guidance are transferred to the people who own the brand.
Identity planning
Decide the rules before the artwork
Rather than presenting invented client work, these are the four questions every identity project has to answer. Settling them early is what keeps the finished system usable.
Mark and lockups
How the mark behaves next to the name, stacked, horizontal and on its own — with clear space rules for each.
Colour and contrast
Where each colour is allowed, which pairings meet readable contrast, and what happens in one-colour printing.
Layout and grid
Margins, column structure and spacing steps so posters, decks and pages share a recognisable rhythm.
Application templates
The real places the brand appears — cards, signage, social posts, documents — resolved before handover.
System elements
What you actually receive
A brand system is only useful if the files can be opened, resized and handed to a printer without coming back to us. These are the pieces we prepare and the checks we run against them.
Handover contents
- Logo files
- SVG, EPS, PDF, PNG
- Colour
- HEX, RGB, CMYK, Pantone reference
- Type
- Families, weights, licence notes
- Spacing
- Clear-space and minimum sizes
- Templates
- Editable source files
- Guidelines
- Written usage document
Exact contents follow the agreed scope. Font licences are purchased in your name where a commercial typeface is selected.
Legibility checks
The mark is reviewed at the sizes it will really be used at, from a browser tab to a shopfront.
- Favicon32 px
- App icon180 px
- Card24 mm
- Signage600 mm+
Tools
What we design in
Source files are delivered in formats your future designers and printers can open.
Figma
Concepts, systems and shared review
Adobe Illustrator
Vector mark construction and artwork
Adobe Photoshop
Image treatment and mockups
Adobe InDesign
Guideline documents and print layout
After Effects
Animated logo versions where needed
PDF/X export
Print-ready files for suppliers
Project estimates
Scope first, then price
Branding cost depends on the number of deliverables, applications, stakeholders and review rounds, plus any font licences. We provide a written estimate once the scope is clear.
Starter identity
A new business that needs a usable mark and the basic rules to apply it consistently.
- Logo and core variations
- Colour and type selection
- Short usage guide
- Core file handover
Full identity system
An established business rolling the brand out across print, digital and everyday documents.
- Extended mark set
- Written brand guidelines
- Stationery and templates
- Social and document assets
Rebrand or multi-brand
Replacing an existing identity, or managing a parent brand with sub-brands and product lines.
- Audit of current assets
- Naming and hierarchy rules
- Phased rollout plan
- Supplier-ready artwork
Questions
Frequently asked questions
Common questions about deliverables, ownership, timelines and how branding projects are quoted.
Brand identity design is the visual system a business uses to present itself consistently: the logo and its variations, colour and typography rules, layout and spacing conventions, and the templates and artwork built on top of them. Soft Himalaya designs these as one system so future material stays consistent.
Working together
A clear branding relationship
We do not publish anonymous client quotes, star ratings or invented brand-lift figures. These are the delivery standards we hold ourselves to instead.
Documented scope
Deliverables, review rounds, file formats and responsibilities are agreed in writing before design starts.
Reviewable milestones
You see directions and applications at planned points, while feedback can still change the outcome.
Ownership and licences
Final artwork rights transfer to you on completion, and any third-party font licence is bought in your name.
Practical handover
Source and export files, plus written usage guidance, go to the people who will run the brand day to day.
Start a project
Tell us what the brandneeds to do
Send a short description of your business, where the brand will appear and any deadline you are working to. We will reply with questions, a suggested scope and an estimate.