SEO Projects
Technical SEO and content structure for a hospitality website.
A search visibility project covering technical SEO review, page structure and destination-content planning for a hospitality brand.
- Client
- Hospitality website project
- Discipline
- SEO Projects
- Technical SEO
- Crawl review
- Content
- Destination pages
- Local presence
- Business details
Case study
The challenge
The website needed a clearer information architecture for accommodation, destinations and booking-related pages, alongside a technical SEO review.
The strategy
We prioritised crawlable page relationships, helpful headings and content outlines that answer the questions travellers commonly ask before booking.
The build
The work included sitemap and canonical recommendations, structured data where appropriate, and templates for destination and accommodation content.
Delivery notes
Search visibility changes take time and depend on competition, content quality and site operations. This portfolio entry documents the work scope rather than promising rankings, leads or bookings.
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